We are a certified full service research agency with entirely Polish capital. Since 1996, we have been helping in making the right business decisions by using a comprehensive range of techniques, including omnibus research.

Omnibus research are cyclical research on a representative sample for a selected population. Omnibus research is based on CAWI technique, i.e. using the online questionnaire.

We partner with Syno Poland – an international technology company specializing in collecting, processing, and supplying data, with branches across Europe and Asia.

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Cost minimalization

by joining your own questions to previously planned survey

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Quick implementation

- questions can be added up to 24 hours before the scheduled examination, results are available no later than 6 days

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International dimension

research through cooperation with local panels from almost all over the world

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High quality

data through panel management in accordance with ISO standards and control over the data collection process

OMNIBUS ON 24 KEY MARKETS

GLOBAL POSSIBILITIES

CHOOSING ABR SESTA AND SYNO POLAND GUARANTEES ACCESS TO THE LARGEST RESEARCH PLATFORM IN THE WORLD

Omnibus EN

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million panelists in the world

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milion panelists in Poland

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key markets

ADDITIONAL PROFILING

We sELECT a representative sample, controlling 4 standard features:

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gender

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age

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state/province

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population of the town

What makes us different? 5 additional information about respondents:

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education

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material situation of the household

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number of people in the household

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number of children

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professional status

DATA SAFETY

WE COMPLY WITH NECESSARY LEGAL OBLIGATIONS AND GUARANTEE FULL CONFIDENTIALITY

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we work in line with ESOMAR
(European Society for Opinion and Marketing Research) standards

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we perform projects in accordance with the
EU General Data Protection Regulation (GDPR)

AREAS OF THE OMNIBUS RESEARCH

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Products and prices

• promotion research
• UX research
• packaging research

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Market and competition

• market analysis
• competition research
• tracking research

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Brand

• brand image research
• brand awareness research
• brand recognition research

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Advertising and communication

• advertising research
• ad test (pretest and posttest)
• advertising effectiveness testing

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Society

• opinion polls
• sample surveys
• social research

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Satisfaction and loyality

• satisfaction surveys
• loyalty surveys
• identification of key factors

eLASTYCZNE ROZWIĄZANIA

Blisko połowa naszych respondentów korzysta z panelu za pomocą smartfonów i tabletów, co umożliwia jeszcze szybszą realizację projektów. Zapewniamy wysoką jakość wyników dzięki dbaniu o komfort wypełniania ankiet na wszystkich urządzeniach. Responsywny kwestionariusz badania dopasowuje się do rodzaju urządzenia, automatycznie dzieli pytania matrycowe na mniejsze fragmenty i jest przystosowany do łatwego wyświetlania plików audio i video.